Home-shopping names QVC, HSN launch on Roku Channel; Qurate Retail jumps
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Television- shopping reliances QVC and HSN( NASDAQQRTEA) have launched on The Roku Channel( NASDAQROKU), getting the first live- streamed shopping channels on Roku’s free announcement- supported platform.
That will bring about 40 hours per day of live videotape commerce programming across the two channels to The Roku Channel’s reach of some 80M people in the United States.Qurate Retail( QRTEA) has jumped15.4 out of Tuesday’s request open. Roku( ROKU) is3.6 advanced.
It’s part of Qurate Retail’s( QRTEA) strategic drive to expand the reach of its original channels across new media and digital platforms. QVC and HSN formerly reach further than 200M homes encyclopedically through their 14 direct television channels.
They also reach further than 100M Internet- connected homes through their being digital aspect, via QVC and HSN streaming and via the Web, mobile and social runners.
For decades consumers have tuned into both QVC and HSN for engaging shopping gests from the comfort of their own home. We are thrilled to mate with QVC and HSN to bring these viewing gests to the extensive lineup of FAST channels available on The Roku Channel,” says Roku’s Ashley Hovey.
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